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Traditionally, direct marketing is only used by those who are know marketing and copywriting like the back of their hand. For newbies to the field, you must be versed in what is going on and sure about what you are going to attempt. Due to the fact that direct marketing is not cheap, you also have to be serious about what you are taking on. However, you can get started with less money than others will lead you to believe. However, you must really do plenty of research and prepare for what you are about to do. Also be patient because nothing good will happen overnight.
It is very important to take customer service seriously when you are in business for yourself. This applies to your direct marketing business as well. Your customers will stay with you for quite a while if customer service is up to par. Be sure you have clear and highly visible placement for all customer service notes and contact information in your mailing piece. You have to go little further than placing a one 800-number at the top of each receipt. So if people have questions, tell them in your sales copy how to contact you. If they do call, don't spoil it by doing any hard selling because that is not the job of customer service in the first place
If your field is one that focuses on business to business (B2B) marketing, then you are going to have to adopt a different marketing style. Even though the B2B audience is still people, they have a different decision making process. Depending on their style of doing business and their operation, companies tend to have different principles.
The marketing strategy used will also typically have a follow-up phone contact involved, as well. Learn as much as you can about B2B marketing if you are inexperienced in this area before making the fatal assumption that it's the same as any other type of marketing.
Everything about a direct marketing campaign should be tested. This includes the lift page, envelope design and colors all the way to the design of your actual mailer. If you are just starting out, there are swipe files with all of this information. But do not forget that the information that is in the swipe file is totally different from what you need for your audience. You could always send different aspects to your mailing list and keep tabs on it. Tracking is a very essential component of market testing, so do not blow it.
When you are involved with direct marketing, you will dealing with business and marketing professionals. NB : The blog is aimed at general use and whilst it is up to date at time of publication you can always try the posters site for the latest information. Read more about it all here Letterbox Drops of MelbourneAnyone that does IM can get burnt out - this might help you get back to normal. No matter what type of business you are in, you have to be completely professional with every choice that you make. So it can be a matter of rising to the occasion and putting forth a higher quality effort on your part.